Okay so “everyone is blogging” may be a stretch but not too far fetched. Take a look at most businesses these days, however. You will probably find that a large majority have someone manning the social media outlets ready to tweet the next breaking news or post images of a business event on Facebook. An underutilized social media outlet is the blog. Many companies do use a blog as a networking tool. The question is – are they doing it efficiently, are they generating business from their blog or is it helping generate traffic to their existing web site…in most cases, probably not.
A blog that is updated frequently with good, well-written, valuable information can only assist an entrepreneur capture a larger audience base. It will help you stand out and compete against the major players in your niche, it will benefit your internet marketing strategy and it will help you establish your company.
Now, how do you create a blog that can help generate business?
Well first, you need to determine the goal of your blog. Is it to communicate with your customers, to drive SEO performance or to introduce your business to the world? Of course, these are just a few of the plethora of questions that could be asked but we will leave it to these for now.
If you are introducing your company to the world, you’ve made the right step. There are a few rules to take in prior to successfully “blogging for business.” As you would be with your customers face to face, you want to be conversational with your customers in your blog. Don’t speak to them in any other way than as your customer. Be open about your business and what you do and how you can help them. Make your business stand out by explaining what you can do better than your competitors. You must remember however, your blog is not a big sales pitch. Use other marketing efforts to “sell.” Use your blog to gain the trust and loyalty of your customers.
Now that you have introduced your company to the world, why not introduce yourself and your staff. It’s a great way to get personal with your customers. Being able to put a face to a company is a great way to increase customer loyalty. In many more ways than one, they really know who they are buying from. If you are conversational, personable and informative with your customers, it can benefit your blogging for business efforts tremendously.
Once you have established your company with your blog, or any other social media outlet for the matter, make sure to market yourself to drive sales. But DON’T SELL. We all get hundreds of spam in our email accounts, our home address and our telephones every week. We don’t want to get more spam, physically or electronically. Give your customers enough information to capture their attention and lead them on their way to a landing page, web site or a particular product or service. DON’T use your blog to sell, sell, sell.
So you’ve taken care of your company introduction and are starting conversations with your customers. You will likely see major improvements in your SEO efforts by keeping the content fresh, relevant and frequent. Have you ever been to a website that hadn’t been updated in a matter of weeks or months. Well, you probably lost interest. Don’t let this be the case with your blog. People like fresh, new content and so do search engines.
Keep the good stuff coming and you have a great opportunity to generate new business from your blog.