Tehnoking

Facebook sensations college age users are encouraged to see the site as the exclusive place to deal with his partner. But his condition changed. Facebook is getting a wider audience and older. As a result teenagers over 20 years of pushing its popularity dwindle, according to research firm comScore. According to research by WPP’s Mindshare, the teen group is also re-evaluating its value. Teenagers continue exodus from Facebook.

“When you begin to meet with colleagues’ grandmother, I think when it started to not cool anymore,” said Huw Griffiths, an executive at Interpublic Group Universal McCann. The numbers have triggered off a debate among advertising agencies about the implications for marketers. For some people, the figure shows a warning flag. But if the trend continues, then the client needs to improve the social marketing network strategy. According to comScore, the average number of minutes spent online at this site by 18-24 people down for the third consecutive month in September, compared with the same period last year. In July, the use of Facebook fell 3 percent, in August of 13 percent and September 16 per cent.

Mark Potts, managing director of Mindshare North America said that the signs of change began to appear a year ago. Members of Scout Network which is the trend of consumer groups across the country began reporting a shift in the way of his friends in using Facebook. But others disagree. “That’s for a small percentage of age group … I want to see more evidence to suggest that users run away from Facebook,” said James Kiernan, VP Senior U.S. MediaVest group.